Another World was a television
soap opera that ran on the
NBC network from May 4, 1964 to June 25, 1999.
It was created by
Irna Phillips along with
William J. Bell, and was produced by
Procter & Gamble Productions in studios located in
Brooklyn.
Set in the fictional town of
Bay City, the show in its early years opened with announcer
Bill Wolff (announcer) (1964-1987) intoning its epigram, “We do not live in this world alone, but in a thousand other worlds,” which Irna said represented the difference between “the world of events we live in, and the world of feelings and dreams that we strive for.”
[LaGuardia, Robert (1974). The Wonderful World of TV Soap Operas, page 288. New York: Ballantine Books. ISBN 0-345-25482-1.] Another World focused less on the conventional drama of domestic life as seen in other soap operas, and more on exotic melodrama between families of different classes and philosophies.
AW was the first soap opera to talk about
abortion in 1964 when such subjects were taboo. It was the first soap opera to do a crossover, with the character of Mike Bauer from
Guiding Light coming from Springfield to Bay City, and the first to go to one hour, then to 90 minutes, and then back to an hour. It was the first soap to launch two
spin-offs (
Somerset and
Texas) as well as an indirect one (
Lovers and Friends, which would be re-named
For Richer For Poorer).