David Sarnoff (, February 27, 1891 – December 12, 1971) was a Belarusian-born Russian-American businessman and pioneer of American commercial radio and television. He founded the National Broadcasting Company (NBC) and throughout most of his career he led the Radio Corporation of America (RCA) in various capacities from shortly after its founding in 1919 until his retirement in 1970.

He ruled over an ever-growing telecommunications and consumer electronics empire to include both RCA and NBC, which became one of the largest companies in the world. Named a Reserve Brigadier General of the Signal Corps in 1945, Sarnoff thereafter was widely known as "The General.""Mrs. David Sarnoff dies at 79; Widow of Broadcasting Pioneer," New York Times, January 10, 1974.