The Goodyear Television Playhouse is a live television anthology series sponsored by Goodyear and produced from 1951 to 1957, during the "Golden Age of Television". The series aired on NBC on Sundays from 9:00 to 10:00 P.M.

Overview

The series presented both original stories and adaptations of popular works. Goodyear alternated sponsorship with Philco, with the program being titled Philco Television Playhouse on alternate weeks. In 1955, Alcoa took over as full-time sponsor and the show was retitled The Alcoa Hour. The three series were essentially the same, with the only real difference being the name of the sponsor.