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A
tagline is a variant of a
branding slogan typically used in
marketing materials and
advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a
brand or product (like a film), or to reinforce the audience's
memory of a product. Some taglines are successful enough to warrant inclusion in
popular culture, often becoming
snowclones.
Examples of famous movie/television taglines are:
- Be afraid. Be very afraid. – The Fly
- In space no one can hear you scream. – Alien
- Just when you thought it was safe to go back in the water... – Jaws 2
- A long time ago in a galaxy far, far away... – Star Wars
- To boldly go where no man has gone before – Star Trek
See also
