The CW Television Network (
The CW) is a
television network in the United States launched at the beginning of the
2006–2007 television season. It is a joint venture between
CBS Corporation, the former owners of
United Paramount Network (UPN), and
Time Warner's
Warner Bros., former majority owner of
The WB Television Network. The "CW" name is derived from the first letter of the names of these corporations (
CBS and
Warner Bros.). The network features a lineup of shows that, according to its President of Entertainment
Dawn Ostroff, "appeal to women 18 to 34-years-old"
["90210" Upfront and Center for CW, Hollywood Reporter, May 13, 2008]. The network currently airs programming 6 days a week: Monday through Friday afternoons and evenings (in prime time), and Saturday morning children's programming.
The network debuted programming after its two predecessors,
UPN and
The WB, ceased independent operations on, respectively, September 15 and September 17, 2006. The CW's first two nights of programming—Monday and Tuesday, September 18 and September 19, 2006—consisted of reruns and launch-related specials. The CW marked its formal launch date on Wednesday, September 20, 2006, with a 2-hour season premiere of
America's Next Top Model.
The CW lineup has featured on a mixture of programming that originated on both
UPN and
The WB along with its own original programs.