Universal Media Studios (
UMS, formerly NBC Universal Television Studio) is the
TV production arm of the
NBC Universal Television Group. It was previously known as Revue Studios,
NBC Studios, and Universal Network Television. Both NBC Studios and Universal Network Television are predecessors of Universal Media Studios.
The name was changed in 2004 to reflect the
NBC Universal brand. However, on Thursday,
June 14,
2007, NBC Universal Television Studio, in immediate effect, was renamed Universal Media Studios. The parent company, NBC Universal, explained that the reason for the name change of the production arm was because "the new name fully describes the company's mission to be the premier content provider for television and digital platforms, spanning all television dayparts and creative genres."
[The Futon Critic]