WeatherVision is a company based in
Jackson, Mississippi, that produces and provides customized weather forecast segments for local airing by commercial and public television (and radio) stations nationwide. The forecasts are custom-produced for each TV station providing weather information for that station's broadcast area, complete with the station's own on-screen branding and logos.
The company was founded by
Edward St. Pe' in 1991 as a
turn-key provider of weather broadcasts for local and regional television stations that do not have the means necessary to produce their own weather broadcasts, due to cost, market size, or other factors.
A staff of
meteorologists present the forecasts which are produced daily with the receiving station's own branding (as well as the station being mentioned by the meteorologist). Then the produced forecasts are fed via
satellite to the local stations receiving WeatherVision's forecasts, and then integrated into that station's local programming.